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	<title>expected outcomes</title>
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	<link>http://expectedoutcomes.com</link>
	<description>where business intelligence meets marketing savvy</description>
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		<title>Strategy &#8211; do you have one and are you using it?</title>
		<link>http://expectedoutcomes.com/2012/05/10/strategy-do-you-have-one-and-are-you-using-it/</link>
		<comments>http://expectedoutcomes.com/2012/05/10/strategy-do-you-have-one-and-are-you-using-it/#comments</comments>
		<pubDate>Thu, 10 May 2012 06:05:37 +0000</pubDate>
		<dc:creator>Carlanne</dc:creator>
				<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Social Media Strategy]]></category>
		<category><![CDATA[Strategy]]></category>

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		<description><![CDATA[What is your strategy for using social media marketing? How are you integrating it with your business plan strategy and your marketing plan? Did I hear you think to yourself, &#8220;uh, &#8230;I don&#8217;t have one.&#8221; Some of the questions we ask our clients when we start to help them build a social media marketing strategy [...]]]></description>
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		<title>Imagine&#8230;..your facebook business page&#8230;.integrated with other tools</title>
		<link>http://expectedoutcomes.com/2012/05/09/imagine-your-facebook-business-page-integrated-with-other-tools/</link>
		<comments>http://expectedoutcomes.com/2012/05/09/imagine-your-facebook-business-page-integrated-with-other-tools/#comments</comments>
		<pubDate>Wed, 09 May 2012 16:19:01 +0000</pubDate>
		<dc:creator>Carlanne</dc:creator>
				<category><![CDATA[Business practices]]></category>
		<category><![CDATA[Consulting]]></category>
		<category><![CDATA[Expected Outcomes]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Social Media Strategy]]></category>

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		<description><![CDATA[Have you looked  at other  business websites online?  You know the ones I am talking about.  The ones that are truly integrating their business website, their brick-and-mortar site, their blog, their Facebook business page and the other social media tools that are available, such as Twitter, LinkedIn, Google places, Google+, Pinterest and more?]]></description>
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		<title>How do you know if you are reaching your target audience?</title>
		<link>http://expectedoutcomes.com/2012/04/22/how-do-you-know-if-you-are-reaching-your-target-audience/</link>
		<comments>http://expectedoutcomes.com/2012/04/22/how-do-you-know-if-you-are-reaching-your-target-audience/#comments</comments>
		<pubDate>Sun, 22 Apr 2012 19:36:39 +0000</pubDate>
		<dc:creator>Carlanne</dc:creator>
				<category><![CDATA[Consulting]]></category>
		<category><![CDATA[Return On Investment]]></category>
		<category><![CDATA[Social Media Strategy]]></category>
		<category><![CDATA[Strategy]]></category>

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		<description><![CDATA[Many times we are asked about how we measure Social Media effectiveness.  There are different philosophies about this, ranging from counting the number of "fans" you have on your Facebook page to the number of conversions you get on an ad you place with Facebook, to the number of click-thrus you receive on monetization of your blog or website. ]]></description>
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