where business intelligence meets marketing savvy
If there is one thing in today’s world that sends my blood pressure soaring and my irritation level through the roof, it is auto-tweets. I know it was considered a time-saving, “good” thing to do back a couple of years ago. Today, when people auto-respond to my “follow”, whether with a “Thank you for following, [...]
To me, challenges are opportunities. What is a nearly insurmountable challenge to some businesses is an opportunity to me. So as I talk to potential clients and customers about how blogging is the logical bridge between their business and their social media and the rest of the world, I am frequently asked by them, “What [...]
Twitter announced two improvements that will help people connect and discover what’s new — no matter where they are in the world or what languages they speak. Almost any topic you can imagine is being discussed on Twitter. The most mentioned ones get highlighted as a Trending Topic in real time, letting people zero in on [...]
Building a bridge from your social media presence to your website is vital to your business. Whether you are writing a book, selling a product or service, using your website to sell yourself to a future employer or taking your hobby to a new level, you need to build the bridge. What is a bridge? [...]
Many people ask about having their blog on a third-party platform or service, such as WordPress or Blogger versus having the blog incorporated into their own website. For many years I had my blogs at WordPress. I always recommend to individuals (who do not have a personal or business website) that they publish their personal blogs [...]
People talk a lot about social media marketing and social media networking these days. Every meeting, seminar or casual chat seems to bring up Twitter, Facebook or LinkedIn, among others. Most business people are taking a shotgun approach, sign up on everything, be a jack-or-jill of all tools. Then they become overwhelmed with the job at [...]
Social Media is a new channel for most business owners. However, if you start the process now, you are still on the cutting edge of this new method of marketing your business. Most important to using these tools is laying out a strategy for your Social Media Marketing. Without a strategy you are using the [...]
What would you say the top benefit to utilizing social media marketing would be to your business? Would it be reading what your clients have to say about you, whether you were aware of their comments under other circumstances or not? Would you hope for raving fans? Would it be an opportunity to head bad [...]
