where business intelligence meets marketing savvy
What is your strategy for using social media marketing? How are you integrating it with your business plan strategy and your marketing plan? Did I hear you think to yourself, “uh, …I don’t have one.” Some of the questions we ask our clients when we start to help them build a social media marketing strategy [...]
Have you looked at other business websites online? You know the ones I am talking about. The ones that are truly integrating their business website, their brick-and-mortar site, their blog, their Facebook business page and the other social media tools that are available, such as Twitter, LinkedIn, Google places, Google+, Pinterest and more?
Many times we are asked about how we measure Social Media effectiveness. There are different philosophies about this, ranging from counting the number of “fans” you have on your Facebook page to the number of conversions you get on an ad you place with Facebook, to the number of click-thrus you receive on monetization of your blog or website.
If you have a question, problem or issue with your website, blog or Socia Media marketing that you would like to have some resolution for, ask it here! Other people may be experiencing exactly the same issue, or you may find an answer here in this section. Leave your question in the comment section below. Check back frequently for other questions and answer sessions!
There are several areas of the business “brand” Facebook page that can highlight your business, putting your best foot forward and making sure the people not only “like” your page/business, but come back frequently and interact with you. “Friend” interaction is important to the Facebook algorithyms. Facebook uses friend interactions to make sure your status updates show up on the walls of people who have like you. You want your business page to be transparent, authentic and your voice to the people who have “liked” you.
As of March 30th, 2012, Facebook will convert all pages over to the new Timeline layout that personal profiles have had since the Fall of 2011. WIth this change comes great opportunity as well as great challenges for business owners on Facebook. They used to be called “fan pages”, then they were called “brand” pages. [...]
How and when do you develop a strategy for using social media marketing to attract new clients and keep your existing ones. Helping your perspective customers as well as your existing customers with good information is a great way to win and keep happy customers.
I was reading a white paper from HubSpot this morning on how people are choosing who they do business with, what they are buying and how they choose to spend their money. The article I was reading discussed one of my favorite topics: push versus pull marketing. Let’s look at a handful of the stats I read about in the [...]
This past Wednesday, January 26, 2011, Alex Rice of Facebook, noted in his blog that Facebook has developed an enhanced security feature which is especially desirable for those users who do use public computers or non-secured public Wi-Fi locations to be on Facebook. Facebook has enabled the “https”, not just for login, but for your [...]
