where business intelligence meets marketing savvy
Building a bridge from your social media presence to your website is vital to your business. Whether you are writing a book, selling a product or service, using your website to sell yourself to a future employer or taking your hobby to a new level, you need to build the bridge. What is a bridge? [...]
I recently worked with a group who is developing a new brand. The old brand was archaic and not representative of who they are today. The rebranding committee was small and the project manager was a graphic designer. I can imagine it was a challenge for her to be the client, to subtract her career from the [...]
Many people ask about having their blog on a third-party platform or service, such as WordPress or Blogger versus having the blog incorporated into their own website. For many years I had my blogs at WordPress. I always recommend to individuals (who do not have a personal or business website) that they publish their personal blogs [...]
People talk a lot about social media marketing and social media networking these days. Every meeting, seminar or casual chat seems to bring up Twitter, Facebook or LinkedIn, among others. Most business people are taking a shotgun approach, sign up on everything, be a jack-or-jill of all tools. Then they become overwhelmed with the job at [...]
Social Media is a new channel for most business owners. However, if you start the process now, you are still on the cutting edge of this new method of marketing your business. Most important to using these tools is laying out a strategy for your Social Media Marketing. Without a strategy you are using the [...]
What would you say the top benefit to utilizing social media marketing would be to your business? Would it be reading what your clients have to say about you, whether you were aware of their comments under other circumstances or not? Would you hope for raving fans? Would it be an opportunity to head bad [...]
