Imagine…..your facebook business page….integrated with other tools

Coffee with a good friend

Have you looked at other business websites online? You know the ones I am talking about. The ones that are truly integrating their business website, their brick-and-mortar site, their blog, their Facebook business page and the other social media tools that are available, such as Twitter, LinkedIn, Google places, Google+, Pinterest and more?

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How do you know if you are reaching your target audience?

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Many times we are asked about how we measure Social Media effectiveness. There are different philosophies about this, ranging from counting the number of “fans” you have on your Facebook page to the number of conversions you get on an ad you place with Facebook, to the number of click-thrus you receive on monetization of your blog or website.

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Do you have a question?

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If you have a question, problem or issue with your website, blog or Socia Media marketing that you would like to have some resolution for, ask it here! Other people may be experiencing exactly the same issue, or you may find an answer here in this section. Leave your question in the comment section below. Check back frequently for other questions and answer sessions!

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Old friends, new ventures

About three years ago I met a lovely person who was changing employers and potentially even her career.  She had had a similar career path and interests that at one point I had had.  There were enough similar events & interests that caused us to form a  reasonable bond quickly.  My path at the time [...]

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When friends do business with you, how do you charge?

We all would like to have friends do business with us.  They are the easiest (or are they really?) to garner as clients because they already know and trust us.  But the question begs to be asked:  How do you charge a friend?  Do you charge the going rate, a discounted rate, or do it [...]

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When should friends and acquaintances use your services…or not?

This could be considered an odd question for a blog like expected outcomes  but it is really apropo.  So, in your mind, if your business is something your friends and acquaintances can use, whether it be a service or a product, would you expect them to buy from you? Or do you expect them to [...]

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So many books to read….so little time

I did a search on Amazon.com, my favorite bookstore since I purchased a Kindle a few months ago — sadly, just before they dropped the price on the 2nd generation Kindle I wanted to see if there were books I could recommend to my clients on Social Media Marketing.  I did all my homework – [...]

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Blogging can be fun for technophobes, computer-challenged individuals

A great way to get into your computer and the technology of today is to write a blog.  Some people view it as a chore, a terrible thing they have to do every day or several times a week – kind of like housekeeping , ironing or washing windows.  Other people are concerned about their [...]

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Summer is a busy time for social media learning

When the sun comes out in Seattle, we all want to do more, see more, be more.  I, for one, am regularly accused of being solar-powered.  I feel very energized if I can get an afternoon on my deck in the sun.  How about you? It has been a rough Spring and beginning of Summer [...]

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Build the bridge and people will cross it

Building a bridge from your social media presence to your website is vital to your business.  Whether you are writing a book, selling a product or service, using your website to sell yourself to a future employer or taking your hobby to a new level, you need to build the bridge.  What is a bridge?  [...]

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