where business intelligence meets marketing savvy
Have you looked at other business websites online? You know the ones I am talking about. The ones that are truly integrating their business website, their brick-and-mortar site, their blog, their Facebook business page and the other social media tools that are available, such as Twitter, LinkedIn, Google places, Google+, Pinterest and more?
Previously we talked about how to define your target customer. Today we are going to discuss business intelligence. Business intelligence is the means by which you receive reports on who is reading your blog, who is landing on your facebook business page, who is reviewing your profile on LinkedIn, who is listening to your tweets [...]
When starting a social media marketing campaign strategy building session with a client, one of the first questions I ask is “Who is your target market?” The client frequently responds to that question with a blank look. If you don’t know who your targeted customer is, first, will you know how to reach them, and secondly, [...]
Sounds like such a simple word – “branding”. It is actually a linchpin in developing not only your business online presence, it is critical in determining the success or failure of your business. Yet many businesses do not commit the funds, time nor resources to help them determine that success. I have known many graphic artists, web developers, [...]
How do you know what a good ISP/hosting service looks like if you have never had a website for your business? People are throwing words at you like “cloud-computing”, “content management system”, “virtual private server” or “virtual”-anything and you wonder what the heck they are talking about. Defaulting to GoDaddy as a provider of your [...]
It is not as easy today to find the right domain name for your online presence. Even 5 years ago, it was more likely that you could find your business name in a “.com” or “.net” domain. Today, just being cute can cost you a lot of money. I had a client ask me recently [...]
I was reading a white paper from HubSpot this morning on how people are choosing who they do business with, what they are buying and how they choose to spend their money. The article I was reading discussed one of my favorite topics: push versus pull marketing. Let’s look at a handful of the stats I read about in the [...]
Recently I was getting ready to order new business cards and realized my business card “look” was becoming, well, dated. Staying fresh, up-to-date and savvy is important. Ordering hundreds or thousands of business cards, brochures or stationery because of price breaks on quantity may not be a good use of your money. Being nimble, flexible [...]
Recently a website owner/blogger has been copying and pasting articles written by legitimate freelance travel authors into his/her own blog. The freelance authors own their copyright and did not give this blogger permission to copy their article. And to add insult to injury, the blogger seems to have run the articles through a software product [...]
