where business intelligence meets marketing savvy
Adding a photo enhances your post to your blog as well. If you are writing about a service or product your business offers, why not go find a photo or clipart that communicates a “feeling” about that service or product. Oh yes, you could simply add a photo of the product or a photo of [...]
One of the most common comments I get from people when I suggest they implement a blog, or start writing on their blog consistently is that they have nothing to say. For a “career” writer that is called “writers block”. For the business person who has a blog, this is because they do not understand [...]
I was reading a white paper from HubSpot this morning on how people are choosing who they do business with, what they are buying and how they choose to spend their money. The article I was reading discussed one of my favorite topics: push versus pull marketing. Let’s look at a handful of the stats I read about in the [...]
About three years ago I met a lovely person who was changing employers and potentially even her career. She had had a similar career path and interests that at one point I had had. There were enough similar events & interests that caused us to form a reasonable bond quickly. My path at the time [...]
To me, challenges are opportunities. What is a nearly insurmountable challenge to some businesses is an opportunity to me. So as I talk to potential clients and customers about how blogging is the logical bridge between their business and their social media and the rest of the world, I am frequently asked by them, “What [...]
