where business intelligence meets marketing savvy
You know, an old adage is that a picture is worth a thousand words. Wouldn’t you love to have a thousand words that describes your business all encompassed in a nutshell that explains everything in the flash of a moment? That is what a cover picture can do for you. With the new Timeline for Business, Facebook is [...]
As of March 30th, 2012, Facebook will convert all pages over to the new Timeline layout that personal profiles have had since the Fall of 2011. WIth this change comes great opportunity as well as great challenges for business owners on Facebook. They used to be called “fan pages”, then they were called “brand” pages. [...]
Previously we talked about how to define your target customer. Today we are going to discuss business intelligence. Business intelligence is the means by which you receive reports on who is reading your blog, who is landing on your facebook business page, who is reviewing your profile on LinkedIn, who is listening to your tweets [...]
When starting a social media marketing campaign strategy building session with a client, one of the first questions I ask is “Who is your target market?” The client frequently responds to that question with a blank look. If you don’t know who your targeted customer is, first, will you know how to reach them, and secondly, [...]
Sounds like such a simple word – “branding”. It is actually a linchpin in developing not only your business online presence, it is critical in determining the success or failure of your business. Yet many businesses do not commit the funds, time nor resources to help them determine that success. I have known many graphic artists, web developers, [...]
