where business intelligence meets marketing savvy
How do you know what a good ISP/hosting service looks like if you have never had a website for your business? People are throwing words at you like “cloud-computing”, “content management system”, “virtual private server” or “virtual”-anything and you wonder what the heck they are talking about. Defaulting to GoDaddy as a provider of your [...]
It is not as easy today to find the right domain name for your online presence. Even 5 years ago, it was more likely that you could find your business name in a “.com” or “.net” domain. Today, just being cute can cost you a lot of money. I had a client ask me recently [...]
Adding a photo enhances your post to your blog as well. If you are writing about a service or product your business offers, why not go find a photo or clipart that communicates a “feeling” about that service or product. Oh yes, you could simply add a photo of the product or a photo of [...]
One of the most common comments I get from people when I suggest they implement a blog, or start writing on their blog consistently is that they have nothing to say. For a “career” writer that is called “writers block”. For the business person who has a blog, this is because they do not understand [...]
How and when do you develop a strategy for using social media marketing to attract new clients and keep your existing ones. Helping your perspective customers as well as your existing customers with good information is a great way to win and keep happy customers.
I was reading a white paper from HubSpot this morning on how people are choosing who they do business with, what they are buying and how they choose to spend their money. The article I was reading discussed one of my favorite topics: push versus pull marketing. Let’s look at a handful of the stats I read about in the [...]
About three years ago I met a lovely person who was changing employers and potentially even her career. She had had a similar career path and interests that at one point I had had. There were enough similar events & interests that caused us to form a reasonable bond quickly. My path at the time [...]
Recently I was getting ready to order new business cards and realized my business card “look” was becoming, well, dated. Staying fresh, up-to-date and savvy is important. Ordering hundreds or thousands of business cards, brochures or stationery because of price breaks on quantity may not be a good use of your money. Being nimble, flexible [...]
This past Wednesday, January 26, 2011, Alex Rice of Facebook, noted in his blog that Facebook has developed an enhanced security feature which is especially desirable for those users who do use public computers or non-secured public Wi-Fi locations to be on Facebook. Facebook has enabled the “https”, not just for login, but for your [...]
