where business intelligence meets marketing savvy
What is your strategy for using social media marketing? How are you integrating it with your business plan strategy and your marketing plan? Did I hear you think to yourself, “uh, …I don’t have one.” Some of the questions we ask our clients when we start to help them build a social media marketing strategy [...]
Have you looked at other business websites online? You know the ones I am talking about. The ones that are truly integrating their business website, their brick-and-mortar site, their blog, their Facebook business page and the other social media tools that are available, such as Twitter, LinkedIn, Google places, Google+, Pinterest and more?
Many times we are asked about how we measure Social Media effectiveness. There are different philosophies about this, ranging from counting the number of “fans” you have on your Facebook page to the number of conversions you get on an ad you place with Facebook, to the number of click-thrus you receive on monetization of your blog or website.
If you have a question, problem or issue with your website, blog or Socia Media marketing that you would like to have some resolution for, ask it here! Other people may be experiencing exactly the same issue, or you may find an answer here in this section. Leave your question in the comment section below. Check back frequently for other questions and answer sessions!
There are several areas of the business “brand” Facebook page that can highlight your business, putting your best foot forward and making sure the people not only “like” your page/business, but come back frequently and interact with you. “Friend” interaction is important to the Facebook algorithyms. Facebook uses friend interactions to make sure your status updates show up on the walls of people who have like you. You want your business page to be transparent, authentic and your voice to the people who have “liked” you.
You know, an old adage is that a picture is worth a thousand words. Wouldn’t you love to have a thousand words that describes your business all encompassed in a nutshell that explains everything in the flash of a moment? That is what a cover picture can do for you. With the new Timeline for Business, Facebook is [...]
As of March 30th, 2012, Facebook will convert all pages over to the new Timeline layout that personal profiles have had since the Fall of 2011. WIth this change comes great opportunity as well as great challenges for business owners on Facebook. They used to be called “fan pages”, then they were called “brand” pages. [...]
Previously we talked about how to define your target customer. Today we are going to discuss business intelligence. Business intelligence is the means by which you receive reports on who is reading your blog, who is landing on your facebook business page, who is reviewing your profile on LinkedIn, who is listening to your tweets [...]
When starting a social media marketing campaign strategy building session with a client, one of the first questions I ask is “Who is your target market?” The client frequently responds to that question with a blank look. If you don’t know who your targeted customer is, first, will you know how to reach them, and secondly, [...]
Sounds like such a simple word – “branding”. It is actually a linchpin in developing not only your business online presence, it is critical in determining the success or failure of your business. Yet many businesses do not commit the funds, time nor resources to help them determine that success. I have known many graphic artists, web developers, [...]
