Expected Outcomes

We all would like to have friends do business with us.  They are the easiest (or are they really?) to garner as clients because they already know and trust us.  But the question begs to be asked:  How do you charge a friend?  Do you charge the going rate, a discounted rate, or do it for free? 

My first answer is “Never do it for free! ”  Invoice even your sister/brother/mother/father for your services rendered.  You may choose to give them a discount for the project, but let your invoice show your real rates and real time it took to complete the project.  Then show the discount and present them with a net invoice.  This is important because when they refer you (and let’s hope they liked your product or service enough to refer your), they need to be able to say what their experience was worth.

An old adage is to never do business with family.  There are instances where I might have to agree with that, but let’s face it, getting started in business is not always magic.  Sometimes you need that first sale and it has to come from a family member.  Just remember to charge them.  You both deserve it!